party report, zac posen for target launch

They Really Like Him
Starlets Throng Zac Posen’s Target Line Launch Party

Photo: Will Ragozzino / Patrick McMullan

click to see the full slideshow >

Sure, there were celebrities somewhere and the Like was about to play, but Thursday’s Zac Posen for Target party was all about the clothes. Perched on plush pink carpets in a Herald Square event space, racks of the designer’s flirty dresses and ruched, Esther Williams-esque maillots for the mass retailer were being cleaned out, and fast. Pat Cleveland had eyes for the floor-length safety pin print dress, while Daisy de Villeneuve kept a firm grip on a Target-red cropped leather bomber. “I love this,” she said. “It’s brilliant.”

As for the stars, Claire Danes, Selma Blair, Parker Posey, and Maggie Gyllenhaal claimed the pink couch in the crowded VIP section, while Ginnifer Goodwin, Mena Suvari, and Michelle Trachtenberg posed for photos with a beaming—and, due to a lack of AC, somewhat gleaming—Posen. “I wanted this collection to have glamour and energy but still be elegant,” the designer said over the strains of the Like. “Whether you’re in your kitchen making eggs or going dancing, I wanted it to be accessible. This is the largest distribution Target’s ever done,” he added. “I feel a lot of responsibility.” Alek Wek, in a tie-dye tank dress from the line, volunteered her endorsement. “I love everything Zac does,” she said. “He is all about strong women, and he makes you feel good in whatever you’re wearing.”

— Alison Baenen