g-star fall 2010 ready-to-wear

photo: Marcio Madeira for

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NEW YORK, February 16, 2010
By Alison Baenen
With multiple runways in use, G-Star delivered a typically head-spinning performance at the Hammerstein Ballroom. Exaggeration, from the catwalk choreography to the stage-setting, is par for the course at this brand’s shows, and this season they ratcheted up the hyperbole with oversize outerwear in superbright shades of grass green, sky blue, and caution-tape yellow. There was hardly a jean in sight.

As if in retort to the evening’s less-than-gorgeous meteorological state (rain, snow, slush), manic colors were splashed on foul-weather gear. Toggle coats and slickers looked cozy, if a bit cartoonish, with their big pockets, but the addition of a loopy, abstract beret to one of the looks was a reminder not to take things too seriously. Behind the models, a screen flashed the phrase “The good things still exist” in different languages. The bass beat was so loud, a few guests looked like they might bounce off their benches, but everyone did seem to have a good time.