style file, lewis spring ’10 video

Photo: Courtesy of Lewis

Designer update
Greetings From Coney Island! Wish You Were Here

click to see the video >

The best way to deal with end-of-fashion-week-fatigue is to ignore it. And hit the bar. Happily, Alison Lewis’ Spring 2010 collection had plenty of Champagne—who doesn’t love a pre-cocktail-hour cocktail? Models in Lewis’ sweet printed dresses with a vintage feel and wear-anywhere potential lounged about, showing off subtle ruffle detailing on the back of one dress and graphic cutouts on another. Sarah Sophie Flicker stopped by to offer her congrats—in a Fall ‘09 Lewis romper, nonetheless—and it was clear that the appeal of Lewis lies in its quirky wearability. The shapes are familiar but the details are different, and they’d work just as well on a bike ride as at a bar. If bike rides and beach days sound like a thing of the past thanks to this newfound nip in the air, check out the Spring 2010 video Lewis debuted at her presentation, shot on Coney Island in warmer times. Watching it on a gray day in the Meatpacking District made riding on the Wonder Wheel look tremendously appealing.

—Alison Baenen